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HCF-logoHard Candy Fitness® is a global luxury fitness brand. In our international fitness clubs our members work out hard in stylish settings – and we believe that Harder is BetterTM. Our members have an experience where entertainment and fitness combine leaving them feeling strong and inspired. This inspiration also reaches beyond our club walls with other branded lifestyle offerings.

Founded by Madonna in partnership with New Evolution Ventures in 2010, the brand has grown to include locations in destination cities around the world. We bring innovative group fitness programming and personalized fitness training to our members with a high level of personal service. Madonna’s dedication to excellence is felt throughout our brand and inspires our organization and our members to live up to their potential.

Our clubs offer a complete fitness experience with industry-leading equipment and luxurious amenities. Beyond just a place to work out, a social space is created because our club is infused with group fitness. Our lead fitness instructor, and Madonna’s personal trainer, designs our signature group fitness programming based on the routines she creates for Madonna.

Hard Candy Fitness has a distinctive global footprint and is recognized worldwide. We are constantly innovating, influenced by ideas from around the world. Our brand is Madonna inspired, fitness fueled, and totally unique.


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