Boudewijn van Ewijk is als Chief Marketing Officer (CMO) in dienst getreden bij fitnessketen Urban Gym Group (UGG). Voorheen was van Ewijk in dienst bij Telfort, UPC en Marktplaats. Als oprichter van digital performance agency MediaScience trad Van Ewijk ook op als consultant die bedrijven adviseerde over hun digitale transformatiestrategie en executie daarvan. Zijn voorganger Barbara den Bak zal zich volledig richten op de ontwikkeling van nieuwe initiatieven.

Van Ewijk: “Werken bij de Urban Gym Group is een mooie volgende stap waarin mijn kennis en ervaring op het gebied van digital marketing en sales direct bijdragen aan de groei van het bedrijf. Ik voel me sterk verbonden met de merken, groeiambities en het team van gemotiveerde mensen.”

Marjolijn Meijer, CEO: “In onze branche staan ​​we bekend om onze krachtige brands en richten we ons op een eersteklas customer experience in onze clubs. We willen dat onze leden dezelfde ervaring online hebben en hebben de lat voor onszelf hoog gelegd. Het trackrecord, de kennis en de energie van Boudewijn helpen ons onze doelen te bereiken.”
 
Over Urban Gym Group
De Urban Gym Group (UGG) heeft ruim 25 clubs in grote steden in Nederland en heeft als doel haar leden een unieke fitnesservaring te bieden. Trainmore vestigt zich vaak in inspirerende, monumentale panden in de centra van grote steden en biedt de nieuwste fitnesstechnologie in een stedelijke setting, waarin community, muziek en kunst een steeds grotere rol gaan spelen. Clubsportive is een high-end fitnessclub, gevestigd aan de Zuidas van Amsterdam. High Studios is de eerste boutique fitnessstudio van Nederland en biedt op verschillende locaties in het land HIIT-workouts (cycle, yoga en run) aan. BTY CLB biedt intensieve trainingen gericht op bilspieren in nachtclubs, op andere bijzondere locaties en online. De Urban Gym Group wordt geleid door Marjolijn Meijer en Jordy Kool. Samen zijn ze ook eigenaar van onder meer Gym Warehouse en My Local Gym Group.

Fitfair 2021 (gepland voor 25 en 26 november) kan helaas geen doorgang vinden en de lezing die ik daar zou gaan geven dus ook niet. Althans, niet op dat podium. Maar de inhoud van mijn verhaal is op dit moment zó relevant, dat ik hem op video heb gezet. 

Ik wil je vragen om – voordat je gaat kijken – eerst even een paar vragen voor mij te beantwoorden. Heb je zelf specifieke vragen? Stel die dan ook meteen hieronder. Deze beantwoord ik graag en zo snel mogelijk.

Ik wens je een inspirerend half uur en hoop van harte dat je je voordeel kunt doen met mijn input!

LEES HIER MEER....

Committed to the growth, protection, and promotion of the health and fitness industry, and the success of our members.
The mission of IHRSA, The Global Health & Fitness Association, is to grow, protect, and promote the health and fitness industry, and to provide its members with the benefits that will help them be more successful. IHRSA and its members (health and fitness clubs, gyms, studios, sports and aquatic facilities, and industry partners) are dedicated to making the world healthier through regular exercise.

Shaping a Healthier World for All
IHRSA and the fitness industry are dedicated to increasing access to physical activity across the world. There are many ways in which we strive to achieve this goal: we advocate for a universally inclusive fitness industry, one in which people of all races, backgrounds, ages, orientations, and abilities feel intentionally welcomed and included; we actively partner with several national, international, and global organizations working to help more people get active, such as the World Health Organization (WHO), and the President’s Council on Sports, Fitness & Nutrition; and we run global campaigns promoting inclusive physical activity, like the Get Active for All Campaign. Together, we can make the world a healthier place and create a better future for our industry.

SMART Summit Day 1 sessions and discussions have wrapped up! We're really feeling the enthusiasm in Munich and are so excited to be with our international partners, peers, and friends again.

One of the best parts of any conference is networking—okay, more like socializing. When it's been nearly two years, how could you not be excited to see old friends at the IHRSA SMART Summit? Plus, there's plenty of brilliant fitness industry technology, equipment, services, and more to check out at the #FitnessConnected trade show!
 

Het kabinet moet niet alleen meer investeren in personeel in de zorgsector, maar ook meer doen aan het voorkomen van leefstijlgerelateerde ziekten. Demissionair staatssecretaris Paul Blokhuis van Volksgezondheid zegt dat het hem “een lief ding waard is als het kabinet meer op de voorkant gaat zitten”, met preventie.

“Elk jaar overlijden in Nederland 35.000 mensen door ziekten die te maken hebben met leefstijl, zoals overgewicht of door roken. Daar kunnen we ook heel veel aan doen.” Hij wijst erop dat op de intensive care mensen met overgewicht en roken nu oververtegenwoordigd zijn.

Er zijn wat hem betreft “voldoende aanknopingspunten om te investeren in interventie”. Dat kan volgens hem ook voorkomen dat het prijskaartje en daarmee de zorgpremie veel oploopt. “Volgens mij kunnen we veel betalen met elkaar, het zijn politieke keuzes, maar de vraag is hoever je daarmee wil gaan.”

Het aantrekken en behouden van personeel in de zorg blijft volgens hem ook belangrijk. “Dat doen we al jarenlang, maar het is een heel gevecht. Helaas zijn er overal tekorten, niet alleen in de ziekenhuizen maar ook in de geestelijke gezondheidszorg, ouderenzorg en gehandicaptenzorg. “Aan ons de uitdaging om dat zo aantrekkelijk mogelijk te maken, bijvoorbeeld door minder overbodige regels te hanteren.”

Together with leading sports and outdoor brands, retailers, and industry associations, Messe München has made two groundbreaking decisions: Effective immediately, ISPO Munich will be held permanently at the start of the winter season at the end of November, thus leaving the previous January date. OutDoor by ISPO is moving up permanently from the end of June to the end of May/beginning of June.

For 2022, this means that ISPO Munich 2022 will now take place from November 28 to 30, 2022 (Monday to Wednesday). The new date for OutDoor by ISPO 2022 is June 12 to 14, 2022 (Sunday to Tuesday).

The permanent shift in dates is a strategic decision due to the far-reaching market changes of recent years. Industry and retail are facing major shifts in the global supply chain, which also caused hanges to order cycles. Scheduling ISPO Munich in January or February, as was previously the case, is therefore too late for many industry participants. The permanently brought-forward date for OutDoor by ISPO also works much better with the new order cycles.
"When the industry changes, we also have to find new ways," says Klaus Dittrich, CEO of Messe München. "The new dates are the ideal response to current and future challenges. Above all, they offer completely new opportunities for industry and trade."

Inspiration and activation to kick off the season: A new ecosystem for industry, trade and consumersThe permanent move of the dates will give the leading international trade shows even more relevance and a completely new significance as an important source of inspiration for both the entire industry and the end consumer. "In the future, ISPO Munich will not only be the meeting place for the industry's top decision-makers and the ideal platform for brands to place the most important messages for the market, but also the worldwide kick-off event for the winter season," says Klaus Dittrich. "This is where retailers get an overview of the season's new products and can then start the ordering season, where decisions of industry-wide significance are made, and where consumers are excited, inspired and activated at the same time."

"We are creating a completely new business ecosystem here, where ISPO Munich and OutDoor by ISPO gain more relevance by adapting to the changing order cycles," says Tobias Gröber, head of the Consumer Goods Business Unit at Messe München.

New dates offer exhibitors and trade visitors concrete advantagesThe realignment of ISPO Munich and OutDoor by ISPO has numerous advantages for exhibitors and trade visitors:

• The dates are now at the beginning of the industry-specific order cycles in each case
• From now on, exhibitors and trade visitors will have an earlier overview of the market each year
• With the consumer festival at ISPO Munich, end consumers will be activated for the coming winter season through events and experiences
  

"We will take the concept of ISPO Munich and OutDoor by ISPO into a new dimension," promises Tobias Gröber.

For optimal impact, the duration of both events will be shortened to three days and a maximum size for booths will be introduced. Currently, a maximum of 150 square meters of booth size is planned for OutDoor by ISPO and a maximum of 200 square meters of booth size per exhibiting brand for ISPO Munich.

This decision was made after the positive experiences with IAA MOBILITY, for which Tobias Gröber was also responsible. The  duration of this trade fair was also shortened with its move to Munich and the size of the  booths was limited for the first time.

OutDoor by ISPO is strengthened as a leading trade show With the decision to move ISPO Munich, OutDoor by ISPO in June will be the first ISPO trade show in 2022. "We are thus strengthening the position of OutDoor by ISPO as the leading international trade show for the outdoor industry and a source of inspiration for everyone interested in the outdoors," says Klaus Dittrich.

Next year, OutDoor by ISPO, from June 12 to 14, 2022, will be held once at the MOC Veranstaltungscenter and the former railroad repair plant located in the immediate vicinity , thus offering new opportunities for brand staging and event formats.

The June date is an interim step to an even earlier date starting in 2023. For 2023, OutDoor by ISPO is again scheduled for May 22-24 at the trade fair center in Munich-Riem. It will then be held permanently at the end of May/beginning of June. "We have received broad approval for this decision not only from the advisory board of OutDoor by ISPO, but also from many other industry participants," says Tobias Gröber.

"As a result of the decision we have made together with the industry and retail, the industry will benefit long term from the new orientation of ISPO Munich and OutDoor by ISPO," says Klaus Dittrich. "We can already promise that both trade shows will be more innovative, pioneering, relevant and activating than ever from 2022 onwards."

EuropeActive has successfully launched in cooperation with the Netherlands National Standards Organisation (NEN) a new club certification scheme known as FITcert.eu. This 5-stage scheme is the culmination of many technical experts working under the European Standards Organisation CEN direction to develop standards for clubs covering operations, management, customer service, supervision and fitness trainer qualifications.

Known as EN17229 the European standards are now being transformed into a scheme of certification that will be overseen by the Netherlands National Standards Organisation (NEN) and independent certification bodies. It is a 5-stage scheme where the first 2 stages are operated by EuropeActive before qualifying clubs can proceed into the conformity assessment and certification stages.

As a start 500 clubs will go through a test and trial phase to ensure the approach and systems are relevant and helpful in supporting operators to go through the scheme. More than 300 clubs have already registered for the trial phase to be assessed against the criteria of the standards to show that they conform to good practice for their operations and management. Clubs who are interested in the trial phase can register their interest at www.fitcert.eu. 

Convenor of the CEN Working Group and EuropeActive Director of Programmes Cliff Collins commented: "The new FITcert.eu scheme, one of the most important decisions ever taken by the European fitness sector, will help the industry to better define itself and to build confidence with our millions of users, governments, and health professionals. The standards are based on best practice and we intend to make sure that clubs who meet our assessment criteria can promote themselves through a charter mark of excellence, including on a directory of clubs".