IHRSA 2021: TECHNOGYM SHOWCASES ITS NEW TRAINING EXPERIENCES

Innovative equipment, revolutionary digital innovation and immersive training experiences liven up the stage in Dallas.

DALLAS, TEXAS, USA – OCTOBER 13-15, 2021 - TECHNOGYM - the world leading company in fitness equipment and digital technologies and Official Supplier of the last 8 editions of Olympic Games – showcases its new cutting-edge product lines and innovative solutions for clubs and health centers who want to make a step forward in their business.
 
This year visitors are immersed in different areas offering complete training programs and formats across diverse training experiences catering to different end users and communities.
 
Among the wide varety of training experiences offered by Technogym, this year bigger innovation will be BIOCIRCUIT. Biocircuit is Technogym’s circuit training solution and method offering a personalized workout to help users to achieve their goals in a short amount of time: 22 or 30 minutes for a complete circuit training experience. You just need to login once, then work out by following the circuit with equipment that adapts to you. A completely guided experience, from station to station, where you never stop, never wait. This is Biocircuit. The guided program delivers an engaging experience that requires no adjustments or wait time, since exercises, workload, work/rest ratio and pace have been defined and integrated into personalized programs.
 
At IHRSA’s Mywellness - Technogym’s unique open CRM software platform that enables clubs to improve member’s experience and accelerate attraction, retention and secondary spend -  plays a fundamental role and enables wellness professionals to deliver unparalleled user experiences anytime, anywhere. By helping them easily book their favorite workout from home or even on their way to the facility, they avoid queues, and increase their confidence and security by making the experience seamless. The latest evolution of Mywellness 6.0 adds the ability for businesses to deliver a hybrid model, making products and services accessible both in facility and at home (from bookings and payments to physical training experiences and classes).
 
When it comes to cardio training, Technogym presents EXCITE LINE: the revolutionary range of fully connected cardio equipment equipped with the ultimate user interface - Technogym Live. Technogym Live offers users a new, fully personalized training experience tailored to their goals and needs, thanks to a full range of workout content and entertainment options. Combined with an innovative design, Excite Live combines fun, performance, and results that meets the needs of all users. Space savvy and sustainable, with tailored training variety and connectivity, it offers users a meaningful, engaging and personal training experience to offer operators innovation for the future to enhance their business.   
 
The new TECHNOGYM LIVE training experience, available on all Technogym cardio products, offers users a revolutionary training experience thanks to the brand-new Technogym Coach, the AI based virtual assistant that guides users through the different training options based on their personal passions, needs and tastes. Alongside Technogym Coach is a complete library of “Technogym Sessions”, on-demand digital classes available across the entire cardio line; the library includes training videos – with different duration and training focus - led by sought after trainers.

The renewed library of Outdoor Virtual Training, a full range of Exercises and Training Routines, complete the variety of training options users can choose from. These are yet another opportunity  for operators to offer every single member a fully personalized and engaging experience both on the training and entertainment standpoint. Entertainment-wise, Technogym Live includes TV channels, social media, Netflix and a wide range of gaming and news-based apps.